DIDDY SET TO ROLL OUT TWO NEW CIROC FLAVORS

Everyone knows Diddy is down with Ciroc Vodka, after joining the brand back in 2007. Since he hopped onboard, the liquor has increased its sales, and earned over $2 billion in 2008, says reports.

Now, via Diddy’s input, Ciroc is rolling out two new flavors — coconut and red-berry — which will hit stores sometime in 2010.

The hip-hop mogul inked a multi-year deal with the Ciroc brand in October 2007, where he would act as marketing chief to help spread awareness. Also, he reportedly would share 50% of the profits as well.

If they earned $2 billion in 2008, that’s a nice paycheck we’d say.

Aside from Ciroc, Diddy is hard at work on new music. His forthcoming album, Last Train to Paris, is due out in early 2010.

ballerstatus.com